Browse “Business & Economics → Advertising & Promotion”
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Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's abil...… more ››$ 92.25 USD add to cart -
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Addressing key issues in the industry, this resource presents a comprehensive overview of its components. Based on the successful and highly regarded text previously edited by Norman Hart, this fif...… more ››$ 51.95 USD add to cart -
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- <BR>* Current knowledge ...… more ››$ 60.95 USD add to cart -
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, ...… more ››$ 46.95 USD add to cart -
Advalue is organised into four sections, according to where the advertising effect is to be seen: <BR>* Company value effects<BR>* Business performance effects<BR>* Customer effec...… more ››$ 44.95 USD add to cart -
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MBA students, business and marketing undergrads, and marketing practitioners will be interested in "Strategic Marketing Planning." Features include expanded examples, questions, exercises, case stu...… more ››$ 50.95 USD add to cart -
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. I...… more ››$ 39.95 USD add to cart
