Managerial Economics and Business Strategy

Managerial Economics & Business Strategy

Michael Baye McGraw-Hill/Irwin 6th Edition ISBN: 9780073375687 E-ISBN: 9780077299798
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Table of Contents

  • Front Matter
  • CHAPTER ONE: The Fundamentals of Managerial Economics
  • CHAPTER TWO: Market Forces: Demand and Supply
  • CHAPTER THREE: Quantitative Demand Analysis
  • CHAPTER FOUR: The Theory of Individual Behavior
  • CHAPTER FIVE: The Production Process and Costs
  • CHAPTER SIX: The Organization of the Firm
  • CHAPTER SEVEN: The Nature of Industry
  • CHAPTER EIGHT: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
  • CHAPTER NINE: Basic Oligopoly Models
  • CHAPTER TEN: Game Theory: Inside Oligopoly
  • CHAPTER ELEVEN: Pricing Strategies for Firms with Market Power
  • CHAPTER TWELVE: The Economics of Information
  • CHAPTER THIRTEEN: Advanced Topics in Business Strategy
  • CHAPTER FOURTEEN: A Manager's Guide to Government in the Marketplace
  • CASE: Challenges at Time Warner1
  • APPENDIX A: Answers to Selected End-of-Chapter Problems
  • APPENDIX B: Additional Readings and References
  • Index

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