Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture

Stanley J. Baran McGraw-Hill 5th Edition ISBN: 9780073511917 E-ISBN: 9780077244132
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Table of Contents

  • Front Matter
  • Chapter 1 Mass Communication, Culture, and Media Literacy
  • Chapter 2 The Evolving Mass Communication Process
  • Chapter 3 Books
  • Chapter 4 Newspapers
  • Chapter 5 Magazines
  • Chapter 6 Film
  • Chapter 7 Radio, Recording, and Popular Music
  • Chapter 8 Television, Cable, and Mobile Video
  • Chapter 9 Video Games
  • Chapter 10 The Internet and the World Wide Web
  • Chapter 11 Public Relations
  • Chapter 12 Advertising
  • Chapter 13 Theories and Effects of Mass Communication
  • Chapter 14 Media Freedom, Regulation, and Ethics
  • Chapter 15 Global Media
  • Glossary
  • Acknowledgment
  • References

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