Methods in Behavioral Research

Methods in Behavioral Research

Paul C. Cozby McGraw-Hill 9th Edition ISBN: 9780073531816 E-ISBN: 9780077242237
This title requires VitalSource Bookshelf 4.8 or greater.
save45%
list price: $88.13
downloadable eBook price: $48.50
you save: $39.63 ( 45% )
add to cart

This title is being sold in the downloadable VitalBook™ format.

With its concise and strategic approach to decision making, Methods in Behavioral Research by Paul C. Cozby continues to gain in popularity among instructors and students alike. Building on a strong foundation of pedagogy and well-chosen examples, the ninth edition incorporates learning objectives, new graphics and activities to increase student involvement, and an updated appendix on writing research reports as well as making poster presentations. Students that choose the VitalBook version of this title have access to powerful digital learning tools. Students can share notes with others, customize the appearance and layout of the content, and organize all their digital course materials from a single program. VitalSource is a downloadable eBook. Students can install their eBook on up to two machines. Students can also print sections of the book for maximum portability.

This title will only allow printing of 2 pages and copying of 2 pages at a time.

Table of Contents

  • Front Mater
  • 1 Scientific Understanding of Behavior
  • 2 Where to Start
  • 3 Ethical Research
  • 4 Studying Behavior
  • 5 Measurement Concepts
  • 6 Observing Behavior
  • 7 Asking People About Themselves: Survey Research
  • 8 Experimental Design
  • 9 Conducting Experiments
  • 10 Complex Experimental Designs
  • 11 Single Case, Quasi-Experimental, and Developmental Research
  • 12 Understanding Research Results: Description and Correlation
  • 13 Understanding Research Results: Statistical Inference
  • 14 Generalizing Results
  • Back Mater

Browse The Store