Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R

Daniel S. Putler Chapman and Hall/CRC ISBN: 9781466503991 Print ISBN: 9781466503960
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Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities. It explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. The authors also give insight into some of the challenges faced when deploying these tools. Readers can access a powerful, GUI-enhanced customized R package online as well as example data sets on the book’s website.

This title will only allow printing of 2 consecutive pages and copying of 2 consecutive pages at a time.

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    • Online License Type: Expires 365 days after registration
    • Downloadable License Type: Perpetual License

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